Ecommerce Trends That Will Define Online Shopping in 2023

The global Ecommerce market has changed drastically post-COVID-19 pandemic, and sellers and business owners had to deal with the change in consumer habits and business alike. Below are the top key trends every D2C, individual, and marketplace seller on Amazon, eBay, and other marketplaces should look into. Let’s have a look at the Ecommerce Trends for 2023:

• Buying Behavior – Sustainability Concerns

  According to Nielsen, 73% of consumers would change their consumption habits to reduce their environmental impact, simultaneously it will increase business costs.

• Global Consumer Base

  67% of online apparel shoppers have made recent cross-border purchases, with global eCommerce expected to grow at a CAGR of almost 20% to reach $18.89 trillion by 2027.

• Interactive Content

  Video experiences meet the viewers where they are, have the potential to unlock valuable user data, and empower brands to connect with consumers through more meaningful interactions – Rose Tsou, Venture Beat.

• Social Ecommerce

  Some 60% of people discover new products on Instagram. 130 million Instagram users tap on shopping posts. The social media driving product discovery is:

  • FB: 78%
  • Instagram: 59%
  • Pinterest 59%
  • Twitter: 34%

• Packaging

  Customized packaging enhances brand value.

• Voice Shopping

  Projection to reach $40 billion of purchases in the US alone by 2022 via voice commands.

• Product Graphic Designs

  Clean and simple with Neutral backgrounds.

• Mobile eCommerce Sites

  Anticipation of 73% of the global eCommerce market in 2021, up from 59% in 2017.

• Localized language

  Matters most to the consumers.

• The rise of B2B

  Reached over $10.6 trillion (5x of B2C)

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